About Us

Welcome!

 

During his middle school years, while many of his peers were preoccupied with social endeavors, Joe distinguished himself by channeling his creativity into designing 'Nike By You' dunks. His meticulous attention to detail was evident as he crafted each pair with his preferred colors and adorned them with his name and cherished numbers, including '6', '9', and '10'. With unwavering passion for soccer, Joe would eagerly beseech his mother for the latest Mercurial boots. Following each match, he would diligently restore his boots to their pristine condition, methodically scrubbing them with a toothbrush.

 

As a fervent sports enthusiast blessed with serendipitous encounters, Joe found himself crossing paths with various athletes whom he persuaded to autograph his cherished cleats or jerseys, only to 'retire' them and promptly seek out his mother for yet another coveted pair.

 

Transitioning to his college years, Joe assumed the role of campus representative for Karmaloop (IFYKYK), a tenure marked by memorable experiences, including an unexpected encounter with his ultimate grail sneaker, the Nike Air Max 90 Infrared, during an unforeseen 'ice storm' lockdown at Lenox Mall in Atlanta.

 

Following graduation, Joe secured a coveted position at Nike Headquarters in Beaverton, Oregon, heralded as the epicenter of sneaker and sports culture. Serving as a liaison between app developers and product managers, Joe enjoyed privileged access to highly sought-after footwear, driven solely by his unwavering passion for shoes rather than succumbing to hype. However, amidst the allure of $2,000 Red Octobers (what a time) and the burgeoning sneaker culture, Joe's entrepreneurial spirit was ignited.

 

In the year 2024, armed with his own website and fueled by a commitment to integrity, transparency, and exemplary business practices, Joe stands poised to revolutionize the sneaker industry with his unwavering dedication and genuine approach.